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Irv's Deli & Restaurant | Our Story

The real deal deli that never cut corners

The real deal deli that never cut corners

Irv's has been feeding Neptune City the way a deli is supposed to — no shortcuts, no gimmicks, just honest food. Tucked into Route 33's Gables Shopping Center, it's the kind of neighborhood spot people feel lucky to have.
A deli tradition kept alive

A deli tradition kept alive

Real Jewish-style delis are disappearing, but Irv's never got the memo. From tongue sandwiches to hand-carved pastrami, this is a menu that takes decades of commitment.
The knishes that made the list

The knishes that made the list

When WRAT asked New Jersey where to find a good knish, Irv's was the answer. Food that earns word-of-mouth like that doesn't happen by accident.
Homemade, start to finish

Homemade, start to finish

The chicken noodle soup has shell noodles and a broth that tastes like someone spent all morning on it — because they did. The macaroni salad and coleslaw are house-made too.
The kind of loyalty you can't manufacture

The kind of loyalty you can't manufacture

Guests talk about grandparents who ate here, and now they're the ones bringing their own kids. One consistent, honest plate at a time — that's how you earn it.